East Bay EcoMetro Guide
Launching September 2007
The East Bay EcoMetro Guide will feature several hundred coupons for local and sustainable products, as well as great tips, resources and neighborhood maps that together encourage buyers to live, play and buy local and green. Originally founded seven years ago in the Portland, Oregon metro-region, this publication has a proven track record of helping businesses reach and influence their best potential customers - right when they are considering purchase decisions.
Topics and products covered include:
 Local, seasonal, organic food
Dining establishments using local, organic and hormone-free ingredients
Local arts, culture and entertainment
Renewable energy and energy efficiency
Green home building and remodeling products
Bikes, transit, hybrid cars and biofuels
Native and organic landscaping and gardening
Eco fashion and Fair Trade gifts
Recycling and buying recycled products
Outdoor recreation
Non-toxic home cleaning
Reach and Influence Your Best Customers
EcoMetro Guide owners are involved people who care about their communities and are seeking information about local and sustainable products and businesses. According to a recent survey, 94% of owners of our sister publication in Portland "considering purchasing or intend to purchase" in the coming year all kinds of products with environmental attributes, including:
Green cleaning products - 99%
Natural gardening products - 95%
Organic clothing - 93%
Organic beauty products - 91%
Green power - 83%
Green remodeling products - 82%
Yoga/pilates classes - 76%
Sustainable wood products - 76%
Energy Star appliances - 74%
Hybrid cars - 29%
* From survey of 596 Chinook Book owners in Metro Portland/Eugene (October 2006).
Participation Criteria
A central goal of EcoMetro Guide is to drive sales of products and services that have significantly reduced environmental impacts compared to alternatives, or that support the community in significant ways. The EcoMetro Guide Coupon and Advertising Criteria puts this philosophy into specific guidelines. All products and services appearing in the 2007-2008 East Bay EcoMetro Guide must meet at least one of the following three criteria:
1. Independent Third-Party Certification from reliable third-party certifications, including: organic, Food Alliance, Energy Star, Marine Stewardship Council, Forest Stewardship Council, Green Seal or Fair Trade.
2. First-Party Certification (Self-Certification) applies to products where specific, well-defined environmental claims are made. The claim must address specific content percentages or totals. Examples include products with recycled materials, low-VOC paints, and dairy products from cows not treated with rBst/rBGH.
3. Substitution Advantage applies on a case-by-case basis for products and services having a significant substitution advantage over the average competitive product or service. Examples include: native plants, reel mowers, hand tools, arts and cultural institutions, non-motorized outdoor recreation, locally grown produce.
Coupon and Advertising Information
Circulation: 20,000
Advertising and Coupon Reservation Deadline: April 30, 2007
Coupons: EcoMetro Guide coupons aren't your typical cents-off coupons in the Sunday newspaper - they are valuable offers from top merchants in a compelling package. EcoMetro Guide coupons are valid for 15 months (from September 2007 through November 2008) and offer trackability for businesses concerned with measuring the effectiveness of their promotions.
Coupon Options:
Standard coupon - Includes one logo and/or product image
Enhanced coupon - Includes some additional design options
All coupons must meet the EcoMetro Guide criteria, as well as minimum offer and design guidelines.
Advertising: EcoMetro Guide offers advertisers year long visibility in a directory that is referred to time and again for resources, tips, and suggestions related to purchasing green products. Full- and partial page advertising is available throughout the book.
Advertising Options:
Two Page Spread
Full Page
Half Page Vertical
Sidebar
1/4 Page (Neighborhood Maps content section only)
All advertisers must meet the EcoMetro Guide criteria
CONTACT US TODAY FOR PARTICIPATION
Deborah Hirsh, Director
dhirsh@celilo.net
Karla Kingsley, Community Outreach Manager
karla@celilo.net
405 14th St, Suite 1012 | Oakland, CA 94612 | 510-550-8280 | 510-550-8287 (fax)
 |
